Press Release

[Press Release] IsWhere Launches in Thailand to Transform Retail and Tourism Through Location-Based Digital Marketing

• posted by admin
• lifestyle, travel, fashion
• 4 comments
• Wednesday, December 4, 2024

Bangkok, Thailand: 3rd December 2024: – This week, IsWhere launched its location-based digital marketing platform, enabling businesses across Thailand to register and integrate digital marketing, with e-commerce capabilities coming soon. The platform is designed to support three million merchants, contributing to the digital transformation of the retail and tourism sectors. This B2B launch precedes the scheduled consumer rollout in early 2025.

IsWhere’s location-based digital marketing platform empowers brick-and-mortar merchants—such as retail shops, restaurants, and service providers—to reach and engage more customers, drive foot traffic, and maximise return on investment (ROI). Accessible via IsWhere’s website, the user-friendly platform allows merchants to easily register, create targeted promotional campaigns, and monitor real-time performance. Designed for cost-effectiveness and efficiency, IsWhere provides businesses with the tools to make data-driven decisions and achieve measurable results.

Merchants can register their stores on the platform for free, making them visible to customers. For just 3,000 THB per month, they can unlock IsWhere's marketing features and run unlimited promotional campaigns. IsWhere is giving 100 million baht in free vouchers to the first 10,000 merchants who register via their association or government membership. Associations and provincial governments can email sales@iswhere.com for a special discount code before the 2025 consumer launch.

Terence Mak, CEO of IsWhere, said: “IsWhere was built to address the real pain points and needs of merchants. Our platform empowers businesses of all sizes to instantly launch digital promotional campaigns at minimal cost, allowing them to connect directly with both local and tourist customers in multiple supported languages.

“With a simple, fixed monthly subscription per store location, merchants can create unlimited on-demand, real-time promotions without worrying about hefty advertising budgets. This disruptive pricing model not only levels the playing field for small businesses but also energises the growing digital community, driving consumption and supporting local economies.”

Thailand has been selected as the lead market for IsWhere's global launch due to its thriving retail industry, top global tourist destination status, and extensive adoption of digital and mobile technologies. With Bangkok as a retail hub and a strong "promotion" culture, the market aligns perfectly with IsWhere’s value proposition.

IsWhere Thailand’s GM, Somboon Udomwatchanasak, commented: “Terminal21 Malls has long been a destination for vibrant shopping and tourism. We are excited to partner with them and welcome their touristic retail merchants as early adopters of the IsWhere platform. Together, we aim to drive innovation and elevate the shopping experience for travellers and locals alike.”

The launch event for IsWhere took place at Victor Club in Bangkok on 3^rd December 2024. It featured a panel discussion focusing on the pivotal role of SMEs in the modern economy and the critical importance of digital transformation for brick-and-mortar businesses.

The panel, featuring industry leaders Professor Kriengsak Chareonwongsak, Former Prime Ministerial Advisor and Chairman of Nation-Building Institute (NBI) and Sirirat Thiengtham, Managing Director of Kasikorn Global Payment Co., Ltd, discussed strategies to bridge the gap between local businesses and major brands through hyper-localised marketing and empower SMEs to enhance the value of their products and services in a dynamic market.

To learn more about IsWhere's services and capabilities, and to sign up as a merchant, visit the website: https://iswhere.com. 

-ENDS-

About IsWhere

IsWhere is a cutting-edge location-based digital marketing platform that empowers tourism boards and local merchants to create and manage self-service promotional campaigns, connecting with online consumers seamlessly and cost-effectively. Focusing on hyper-localised marketing strategies, IsWhere enables businesses—from small local shops to large tourism operators—to engage their audiences, drive measurable results, and embrace digital transformation. Designed to simplify marketing for all, IsWhere provides the tools to build meaningful customer connections and thrive in an increasingly digital world.

For media inquiries, please contact:

Thanapatara Sriboonruang

PR Manager

pr@iswhere.com

0854407647

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